Friday, May 1, 2009

501 Day

Via Nylon

Don't worry; it's for a good cause.

If you're due for some Spring Cleaning, why not aim for tomorrow? That's when Levi's will take all your old jeans, and give you a coupon for 25% off your new ones.

It's an initiative called 501 Day, and it runs from tomorrow (May 1) through next Sunday (May 10). The goal is to keep old jeans out of landfills and into the arms of new wearers, all while giving back to the community and... um... giving you cheaper Levi's.

Visit their website for a complete list of stores, and start your closet clean-out now - every pair you can find shoved back behind your old yearbooks is another 25% off your summer denim wardrobe!

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