Sunday, February 24, 2008

Smirnoff Remixes Vodka with Rappers

Smirnoff takes its mantra, “Mix Well, Drink Responsibly” to another level with their new music campaign. This February, the spirits brand known for a flavorful range of vodka, enlists Just Blaze, Cool and Dre and DJ Premier to remix classic material by Common, Q-Tip and KRS-One for the Signature Mix Series. .” Click to download the songs for free.

Snippet of the press release: "Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer. 'The Southside,' made with Smirnoff Green Apple flavored vodka and cranberry juice, is the inspiration for Common and Just Blaze's collaboration. 'The Blueberry Abstract,' made with Smirnoff Blueberry flavored vodka and lemonade, is linked to the partnership between Q-Tip and Cool & Dre. 'The Cypha,' an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier."

Here is the invite for the NYC launch event ..

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